Copy And
The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.
I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.
Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now.
And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more...
Together, we’ll put the pieces of the marketing puzzle together - and you will write copy that both serves AND sells.
Episodes
35 episodes
34. Copy Chats - How Breanna Owen Uses Human Design To Write Copy
In this episode, Samantha sits down with Breanna Owen of Owen Your Mark for a candid conversation about what separates two copywriters who write emails for a living. Breanna uses human design theory to inform the emails she writes, eliminati...
33. What Are Copy VIP Days, And When Are They Better than Copy Projects?
In this episode, Samantha breaks down her favorite way to work with clients: the copywriting VIP day. If you've ever wondered what done-in-a-day copywriting actually looks like (and whether...
32. The Ultimate Launch Email Guide
In this episode, Samantha breaks down every category of launch emails you need to send for a successful launch — not just the sales emails everyone thinks of, but the full picture across seven categories and 40+ touchpoints. ...
31. How to Give Your Service Provider Feedback
In this episode, Samantha discusses something that's been (spicily!) making the rounds in service provider circles: clients giving feedback that was clearly generated by AI. A friend vented to her on Voxer, Samantha took it t...
30. The Most Common Copywriting Mistakes in Q1 2026
In this episode, Samantha shares the most common copy questions she got from Copy On Demand members in Q1 of 2026, straight from a private webinar she hosted just for them. Real talk: if her members are asking it, you're probably thinking it to...
29. Edu-selling: Sales That Feel Darn Good
This episode is about edu-selling (I'm pretty sure I made that word up!). It's how I write copy that smooths your sales process, and helps your sales calls close faster. And, on a more personal note, I tell a few stories about thing...
28. Copy And Confidence Goals for 2026
Sam is a nomad and a copywriter- which means that she lives a lot of life when she isn't writing high-converting copy.In this episode, she gives you a peek behind the curtain at her behind the scenes life goals for this year.
27. What Copy Goes in Ads - Funnels 101
This week, Samantha hands the mic to Melissa Litchfield of Litchfield Media. Melissa is an expert in Facebook and other Meta ads, and helps her clients get exponential ROAS (Return On Ad Spend). Melissa digs in to what copy goes whe...
26. What to Write In Your Nurture Emails - Funnels 101
In this episode of Copy And, Samantha moves into the next level of her Funnels 101 series by breaking down one of the most important—but most misunderstood—parts of email marketing: nurture emails.Nurture emails are the messages...
25. Welcome Email Sequence Copy - Funnels 101
Samantha writes dozens of welcome sequences each year, either for or with her clients. In this episode, she breaks down exactly what goes into the first 4 emails of your welcome sequence, and gives two super helpful resources when c...
24. Checkout Page Copy Essentials and Upgrades - Funnels 101
Samantha continues her Funnels 101 series by breaking down one of the most critical and underestimated pieces of copy in any funnel: the checkout page.Checkout pages are where a buyer is seconds away from handing over their credit card, ...
23: Thank You Pages & Tripwires - Funnels 101
Your thank you page might be one of the most overlooked pieces of copy in your entire business, and might be leaving sales on the table. In this episode of Funnels 101, I’m breaking down why your thank you page isn’t just a p...
22. Opt-in Page Copy - Funnels 101
Today, we’re heading to the very top of the funnel and talking about opt-in pages, what they’re actually for, and how to make sure they’re doing their job.I’ve been in marketing long enough to work inside thousands of funnels, from Fortu...
21. How Funnels Work In Small Businesses - Funnels 101
I'm going back to basics with this one because honestly, I felt confused about funnels earlier this year and figured I wasn't the only one. After being talked off the ledge by a few biz besties, I'm discussing the basics of funnels ...
20. Reengaging an Abandoned Email List
In this episode I talk about what to do when coming back to an abandoned email list. We abandon our lists for myriad reasons, both good and bad: parental leave, burnout, etc. But it's YOUR list. You can come back to it. But
19. How AI Is Messing With Your Sales
I don’t hate AI – far from it! AI helps me edit this podcast, tells me the weather each morning, and even helps me plan my travels. However, it doesn’t do most of us any favors when trying to connect with real humans on our sales pages.
18. How To Talk About Money On Your Sales Page
Talking about money is taboo – but people need to know how much they’re spending on a sales page! This episode covers how to talk about pricing while signaling your business’s trustworthiness, even when the answer to, “How much does it c...
17. 3 Key Sections to Add to Your Sales Page in 2026
Every service provider has a sales page – but is yours selling? If not, I’ll walk you through the three key areas that you can edit to build trust and connection with your audience. Key Points Covered in This Episode:<...
16. Should Service Providers Put Pricing On Their Sales Pages?
Pricing is a trust indicator. If you're working to build trust in 2026 (and sell more!), tune in to hear the opinions of three business coaches and strategists.Connect with Candice Coppola:
15. Copy On Demand: Behind the Scenes & What Clients Are Saying
Thinking about joining Copy On Demand?When you join, you will:Grow your confidence in your copy and your sales
14. What NEEDS To Go In Your Copy (and What to Leave Out)
In this episode, I break down why “I don’t know what to write” usually means “I’m disconnected from my audience’s language,” and how to fix that with simple, sustainable practices that make your copy sound like you and convert better.<...
13. Beat the Trust Recession with Copy That Connects with Buyers
Everyone’s talking about a trust recession, but fewer people are talking about what actually rebuilds trust in a skeptical market.In this episode, I break down what the trust recession really is, how we got here, and how service...
12. How Copy and Design Impact Sales Page Conversions (3 Design Experts Weigh In)
Do pretty sales pages actually convert? In this episode, I’m joined by Emily Reagan, Morgan Specht, and Shannon Pruitt to unpack how copy and design really work together to make your sales page convert.Each of these designers and ...
11. How to Hire a Copywriter (And When a VIP Day Makes Sense)
Hiring a copywriter can feel like comparing apples to oranges — one charges hourly, one offers retainers, another sells VIP Days, and somehow they all call themselves “copywriters.”So… where do you even start? In this episode, I break do...
10. How I Became a Digital Nomad Copywriter
Curious about pursuing a digital nomad freelancing lifestyle? Tune in for a candid look at my approach to combining work and travel. I’m sharing my journey from corporate sales to copywriting from 78 countries, how I balance working 20-30 hours...